Fast Moving Consumer Goods (FMCG) goods are popularly named as consumer packaged goods. Items in this category include all consumables (other than groceries/pulses) people buy at regular intervals. The most common in the list are toilet soaps, detergents, shampoos, toothpaste, shaving products, shoe polish, packaged foodstuff, household accessories and extends to certain electronic goods. These items are meant for daily of frequent consumption and have a high return.
The Infinity Group assists companies in setting up a distribution network in India. The process involves identifying potential distributors in India depending on the nature of the products, the market conditions, the organization goals and the various distribution options available to recommend the most suited "go to market" strategy. To maximize reach in the market place we also look at the possibility to penetrate new or alternate channels of trade.
To identify 'best fit' channel partners we look at parameters such as existing product range, current customer base, financial and infrastructure strength, expertise, experience, location and above all the organization goals of the potential partner.
The Infinity Group studies the current trade norms of credit, discount structures, trade margins, promotion schemes etc to recommend programs, policies and procedures that our client needs to have in place to service the channel effectively..